INNOVATION & R&D
The Lab
Practical experiments in technology evaluation and structured decision-making—separate from our client work.
INTERNAL R&D / DECISION SUPPORT
Platform Evaluation & Recommendation Engine
- Technology evaluation
- Decision support
- Rules-based logic
- Experimentation
Internal Innovation & R&D initiative—not a client engagement or client outcome.
An internal R&D project exploring how businesses can evaluate commerce, CMS, and marketing technology options more objectively. It matches platform capabilities to actual business requirements, reducing the complexity of technology selection and testing structured decision-support approaches.
- Assessment steps
- 6
- Scoring dimensions
- 16
- Evaluated platforms
- 34
How it approaches the problem
- 01
Start from requirements
A short assessment captures how the business operates before any platform is considered.
- 02
Compare like with like
Platforms are evaluated against shared technical and operational criteria, such as integration needs, catalog complexity, and ongoing maintenance.
- 03
Explain the fit
Rules-based logic separates viable options from those that do not meet requirements, so recommendations are transparent rather than opaque.
ASSESSMENT INPUTS
Six steps toward a platform fit.
- 01Organizational scale
- 02Architecture
- 03Dependencies
- 04Budget
- 05Team capacity
- 06Feature priorities
WHAT’S NEXT
Let’s connect the dots.
A platform to modernize. Systems to bring together. A process ready for a better approach.